Scottsdale & Flagstaff, Arizona
traditional golf management
modern club concepts
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TrueGolf Management
A team of professionals combining years of experience, golf history, club traditions & values
with modern industry concepts
and expectations.
CREATIVE, ENERGETIC CONCEPTS FOR THE MODERN GOLF CLUB
What we do
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Management
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Improve golf rounds
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Increase revenues
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Superior golf maintenance
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Vibrant F & B
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Professional accounting
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Establish short & long term plans
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Creative sales & marketing
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Provide the finest member experience
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Build a professional team
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Create a comprehensive communication plan
Golf
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Improve rounds of golf
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Grow club group play
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Increase guest play
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Create energetic golf tournaments
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Create strong teaching programs & facilities
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Provide an award winning pro shop with the finest merchandise and selections
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Concentrate on the member experience
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Make golf fun for everyone
Food & Beverage
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Provide the highest quality food and presentation
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Train culinary and server staff to the highest standards
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Create daily, weekly and monthly menus
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Control inventories and costs
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Create theme events for maximum participation
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Review and enhance banquet business
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Make the food fun
Agronomy
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Work with and assist the Superintendent and staff
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Train all staff in consistent procedures and policies
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Manage maintenance programs using latest protocols and technologies
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Provide the highest quality playing conditions - DAILY
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Review and establish short & long term equipment needs
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Provide quality conditions
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Make the course great
Marketing
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Review and/or create a communication plan
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Provide a timely and interesting newsletter
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Develop an interesting, informative and timely social media plan
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Review and standardize all printed materials
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Create a consistent club presentation in all areas of the operation
Sales
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Review and develop master sales plan and goals
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Create comprehensive member and golf sales plan
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Increase membership in all categories
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Recruit and train sales associates
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Create incentives for club growth
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Create a friendly, energetic and vibrant club
Accounting
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Review and develop best practices for all accounting and reporting
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Utilize our experts in all platforms including Jonas, EZ Links, et al
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Timely produce daily, weekly and all other reports
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Provide short and long term budgets and capital plans
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Prepare and submit all agency reports
Staffing
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Acquire the best candidates for all positions
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Create a professional and friendly work environment
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Create an employee handbook for every position and train accordingly
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Coordinate all HR issues with our offices
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Continually review associate performance and customer feedback
Management Programs and Plans
Manage and supervise ALL areas of the entire operation
Full Operation Management
Manage and supervise all areas of the entire club operation
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Golf operation
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Agronomy
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Food & Beverage
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Personnel
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Accounting
$45,000 to 95,000 annually
90 Day Review & implementation
Review and analyze all areas of the club - create policies and procedures - oversee the implementation
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Golf operation
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Agronomy
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Food & Beverage
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Personnel
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Accounting
$30,000 for 90 days
30 Day Consultation
Review and analyze all areas of the club - create policies and procedures
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Golf operation
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Agronomy
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Food & Beverage
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Personnel
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Accounting
$15,000 for 30 days
Price subject to negotiation / change
Company Management
John Malin, President
John has been in the golf business for over 35 years. His career includes Golf
Club General Manager at Westin Hotels and Marriott facilities as well as Head Golf Professional at the Arizona Biltmore. He coordinated golf course construction
projects with Arnold Palmer, Jack Nicklaus and Robert vonHagge.
As Director of Sales and Marketing at several Troon properties, John created and enhanced programs to achieve the highest success in all revenue areas. Additionally, he established successful membership programs at six other private and
semi-private clubs.
He increased rounds of golf and revenue in each instance.
Other attributes to his success: creative and energetic approach to sales, member experiences, tournaments and the traditions of each club.
Additional professionals with the TrueGolf Management Team
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PGA Life Member and Merchandiser of the Year - Golf Operations
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GCSAA Superintendent - Agronomy
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Successful 30 year restaurant owner/operator - Food & Beverage
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Former bank president - Finance
Contact
For any inquiries:
Mail: 769 N Wakonda Street
Flagstaff, Arizona 86004
Or,
Complete the following
for additional information;